Among the many advantages of SWOT analysis, we can highlight these 4:
1. Contributes to improving products and services
This planning tool can help you see opportunities for improvement not only in the product you offer, but in the way it is sold to customers.
This includes choosing the best e-commerce platform on the market to host your online store, training the sales team, adopting tools to optimize customer service , among other actions.
2. Encourages the generation of new ways to solve problems
It is common that during a SWOT analysis, problems arise canada phone data that you had not considered at all. This happens because, in the daily rush, it is difficult to stop and understand and question the way in which processes are carried out.
The great contribution of this resource is that it offers a different look at how the company works .
3. Helps strengthen strategic decision making
Having predictability about the possible results (positive or negative) that may arise when implementing a change prevents team burnout and loss of valuable time.
This is precisely an advantage of the SWOT matrix, which offers a broad view of the company and the external factors that influence its operation, in order to make the best decisions at the ideal time.
4. Influences the prioritization of the actions to be implemented
During the construction of the SWOT matrix, you will have the opportunity to identify which problems have the greatest impact on the business and, therefore, should be prioritized.
At this point, we recommend that you prioritize weaknesses and threats, from those that most affect customers to those that have the least impact.