Determined to expand its activities in the world of e-commerce , the recommendation platform Taboola has pulled out its chequebook and bought the e-commerce platform Connexity for 800 million dollars.
Connexity is “the perfect addition” to the leading company . “The future of the open web is e-commerce and that is precisely where we want to direct our journey,” emphasizes Singolda.
Connexity is a performance marketing network that supports brands and retailers in co lebanon number data nnecting with their target audiences on the open web (outside the so-called “walled gardens”). The company also has partnerships with around 6,000 publishers worldwide (Condé Nast, Hearst, Vox Media or News Corp) and places relevant products on their pages alongside editorial content in line with these products.
Taboola seeks to confront “walled gardens”
Connexity 's client portfolio includes around 1,600 companies, including Walmart, Wayfair, Macy's, Skåne , eBay and Otto. The company currently generates more than one million transactions per month on publisher sites, social networks and search engines.
Taboola's acquisition of Connexity will benefit both advertisers and publishers. Brands will be able to connect with Taboola's massive global audience on the open web, while publishers will be able to tap into the lucrative world of e-commerce.
Taboola delivers editorial and paid recommendations to over 500 million people daily in a completely native way . In the future, editorial content will be linked to product recommendations that readers can easily purchase from the news they are reading.
With the acquisition of Connexity, Taboola is seeking to harm the “walled gardens” , particularly Amazon, from whom it intends to “steal” a good number of retailers as customers.