out into different campaigns
Posted: Tue Jan 07, 2025 6:18 am
Adjusting your budget in these unfavorable ways will likely add volatility to your campaigns and may cause your ad set to go back into learning — all consequences that will hurt your campaign performance. 4. Build dedicated campaigns for established and experimental elements If your Meta ad account consists of one big prospecting campaign that contains some ad sets with established audiences/creative and some ad sets with experimental audiences/creative, I recommend you split that
Although you can control budget by ad set and pixel status changes occur kazakhstan number screening at the ad set level, I’ve had better performance results separating out my campaigns. It’s always a balancing act figuring out how much control to take back from the algorithm. Keep your established or “evergreen” campaign(s) at around 70% of your monthly spend while your experimental campaign can be around 30%. This’ll allow learnings to accrue in a timely manner and reduce the chance of your account being thrown off by one bad experimental idea. If after three months or so, a winner has emerged in your experiment campaign, rename the campaign “Evergreen” and consider it as part of that spend category.
Although you can control budget by ad set and pixel status changes occur kazakhstan number screening at the ad set level, I’ve had better performance results separating out my campaigns. It’s always a balancing act figuring out how much control to take back from the algorithm. Keep your established or “evergreen” campaign(s) at around 70% of your monthly spend while your experimental campaign can be around 30%. This’ll allow learnings to accrue in a timely manner and reduce the chance of your account being thrown off by one bad experimental idea. If after three months or so, a winner has emerged in your experiment campaign, rename the campaign “Evergreen” and consider it as part of that spend category.