Google blames the delay on its corporate
Posted: Tue Jan 07, 2025 6:27 am
Google had initially set itself the goal of doing away with third-party cookies in 2022, but the internet giant has finally realized that it needs more time to deal the (deadly and final) blow to what has been the pillar of online advertising for so many years. The Mountain View company announced yesterday that it would postpone the elimination of cookies in its famous Chrome browser until the end of 2023, thus granting them a grace period of almost two years.
blog on the need for more time to qatar number data adapt the digital ecosystem to the disappearance of cookies. "While considerable progress has been made with this initiative, it has become clear that more time is needed across the ecosystem for this to work out well."
The company also stresses that further discussions must be held with players such as regulatory bodies, internet portals and the advertising industry in general to enable frictionless adaptation to a future completely free of third-party cookies.
Google will grant cookies a grace period of almost two years
Google announced its intention to “kill” third-party cookies in January 2020, and at that time the internet titan predicted their final extermination in early 2022 (a date that has now been delayed until the end of 2023).
blog on the need for more time to qatar number data adapt the digital ecosystem to the disappearance of cookies. "While considerable progress has been made with this initiative, it has become clear that more time is needed across the ecosystem for this to work out well."
The company also stresses that further discussions must be held with players such as regulatory bodies, internet portals and the advertising industry in general to enable frictionless adaptation to a future completely free of third-party cookies.
Google will grant cookies a grace period of almost two years
Google announced its intention to “kill” third-party cookies in January 2020, and at that time the internet titan predicted their final extermination in early 2022 (a date that has now been delayed until the end of 2023).