Digitalisation was already essential, but in the last year companies have suffered more from the lack of digital tools. The adaptation process has accelerated abruptly and companies have been forced to adapt in record time.
event it has presented new developments bahrain number data regarding Digital 360 , its solution to help businesses to digitalise more quickly. With it, it also aims to offer the next generation of marketing and e-commerce experiences.
As consumers continue to push the boundaries of what it means to be “digital first,” companies’ marketing budgets are following suit. With online sales exceeding $4 trillion, digital is expected to account for half of all global advertising spend this year.
Salesforce is helping businesses stay ahead of these changes by powering an average of more than 100 billion Einstein predictions, sending 682 billion emails, and completing an average of three million business transactions per day in 2020.
To get more from digitalization, companies need to create connected experiences and have a complete understanding of their customers’ preferences and needs. Salesforce’s new technologies combine data and digital to put customers at the center of digital strategy.
Tools to boost the digitalization of companies
With Marketing Cloud 360 , marketers can understand their customers through a single source of data. Data can be better leveraged and every moment can be humanized with AI-powered personalization.
Another solution is Salesforce CDP. This is an enterprise customer data platform that allows you to bring together CRM data: sales, service, marketing, loyalty and commerce . These are used to improve the quality of relationships and revenue.