Zeotap, the industry-leading CDP, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to reach audiences at scale across Google Search, Shopping, Gmail, YouTube, and Display. The new integration provides an industry-leading solution for better campaign targeting.
marketers can upload their first-party afghanistan phone number data to Google Customer Match with a simple integration of Zeotap’s API through a simple and fast process. The resulting segments can be included or excluded from Google Ads campaigns and used to adapt bidding strategies, creatives and landing pages. As a result of these new capabilities in campaign targeting, it will help achieve a 79% higher CTR (Click Through Rate) and a 67% higher CVR (Conversion Rate) compared to non-profile-based search traffic.
Zeotap’s API integration enables matchmaking based on a number of different data types, including email addresses and mobile device IDs. Used as part of Zeotap’s CDP, the integration also identifies non-Gmail email addresses, helping to achieve higher match rates compared to other processes. It’s also a secure process, as Zeotap meets pre-load hashing and security protection requirements and ISO 27001 compliance.
Florian Lichtwald , CEO and Head of Business at Zeotap, says: “For any marketer looking to get good performance from their campaigns, the benefits of Google Customer Match have long been clear. Now, Zeotap’s role is to make the process of achieving those results easier than ever. With the demise of third-party cookies on the horizon, the integration will help marketers at the crucial moment of leveraging their first-party data to get better results from paid channels.”
Press release.