A store manager can tell you from his own experience how to improve teamwork, a realtor can tell you what to pay attention to when buying a house in an old building, and a used car dealer can tell you about the common tricks of unscrupulous sellers.
Monetization . Such channels can initially be created for the soul and talk about what is interesting to a wide audience. Having collected the audience piece by piece, you can already attract advertising and earn money on what was initially interesting to you.
It is important to understand that the content you create will be perceived correctly. An online store of men's suits is unlikely to be of interest to girls from Generation Z, and a hookah bar is unlikely to interest older gardeners.
There are several ways to study your audience. The nepal whatsapp phone number simplest is to build a hypothesis and then, after launch, refine the target audience using social media tools or user feedback.
You can search for channels with similar themes and evaluate their audience using services like TGStat.ru. This way you will understand who is approximately interested in the content you want to make.
You can also organize marketing research. This is the most expensive, but the most accurate option for determining the target audience. It can be used with large marketing budgets or with high expectations from communication via a blog.
Select content type
Informational . This type of content has the most utilitarian function: simply tell your readers about something so that they know. About the fact that the store's working hours will change during the holidays, about a change in the lineup of presenters or the time of the release of episodes.
Useful . Information that the client will perceive as useful: a building materials store can tell you which type of wood is best for finishing a bathhouse, a stylist can tell you about this summer's color scheme, and a car dealership owner can tell you which of the new Chinese cars is more reliable and repairable.
Expert (reputational) . With the help of this content, you can build the correct positioning of the author of the channel or company. Unlike useful content, expert content does not provide direct benefit to the reader, but demonstrates the author's deep immersion in the topic. These can be non-trivial thoughts about the business sphere, an opinion on the tax policy of the state, or attention to public life. You can also share information about professional awards and successes.
Define your target audience
-
- Posts: 302
- Joined: Thu Jan 02, 2025 7:12 am