The gaming universe continues to move mountains and to get closer and closer to brands that apparently have little to do with video games. This is the case of Louis Vuitton and the world-famous video game League of Legends , which have joined forces with a collaboration motivated by the 2019 LOL World Championship, which will be held in November in Paris, the world capital of fashion.
Among the actions that the luxury house and Riot Games, the developer of albania phone number the video game, have prepared is the design of the display case for the coveted Summoner's Cup trophy and various costumes or "skins" within the game that users can purchase for their characters. LOL is free, so a large part of its source of income comes from these sales.
Naz Aletaha, head of global eSports partnerships at Riot Games, explained, as reported by Adweek : “Continuing to push those boundaries is really what motivates us year after year. We’re going to double down on combining technology with entertainment and music, and now fashion, to reinforce the spectacle that is the World Championship.”
Championship in 2011, the game has grown in popularity and the tournament finals attract an audience of more than 200 million viewers , according to 2018 data.
This year's competition will be held in Germany, Spain and France . The final will be held on 10 November at the AccorHotels Arena in Paris, which has a capacity of 20,000 people. The Palacio Vistalegre in Madrid will host the quarter-finals and semi-finals from 27 October to 3 November.
Aware of the great advantage that eSports offer to stay at the forefront of the latest trends, Louis Vuitton will present the trophy case in the iconic Eiffel Tower.
“The League of Legends World Championship is not just the climax of the tournamen