Why is LINE binding important?
On the enterprise side, friends who are successfully bound usually have a deeper understanding than consumers who have not completed the binding. Because the brand’s understanding of binding members is not limited to interactions and browsing records on LINE, but can also integrate and utilize other data in the official website and membership system in addition to LINE OA.
After consumers complete LINE binding, companies can simultaneously view and analyze the same consumer's footprint records on LINE and the official website through the system backend, taking oman whatsapp phone number advantage of data integration to create a customer 360 and achieve precise personalized marketing.
CDP data integration-1
Binding rate/number of people bound/binding growth rate - Yi Shengshi's binding data is revealed!
Regarding binding, common indicators include binding rate, number of bindings, and binding growth rate. Let’s first take a look at the data of the well-known skin care brand “Essence” on LINE membership binding.
Yi Shengshi has about 60,000 LINE friends, about 40,000 of whom have completed the binding. The binding rate is about 2/3, which is a quite high binding rate. In 2023, the number of bound people will grow rapidly and steadily from 25,000 to 40,000.
Below, we will analyze the meaning of each indicator and how brands should interpret these indicators in LINE membership management.