Backlinks have declined and lost authority.

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The loss of links - read carefully - is a negative ranking factor for the Google SERP. Your content generally lacks quality. CTR ratios are low compared to the competition. New backlinks have over-optimized anchor texts. You do not use rich media content and have a low level of on-page interaction. Conversion rate optimization is low and does not send positive user experience signals to Google.

You have old and outdated pages. The latest Google update shandong phone data has devalued your existing link building profile. In the list above I have indicated the main reasons why your website may have lost positions in the SERP but it is worth pointing out that there are more than 200 ranking factors at play. Having said this, nothing takes away from the fact that I personally believe that these elements are still the most frequent in terms of ranking loss.

But if traffic is lost here, when is the dance? Read also: The worst link building techniques Factors that influence the Google Dance Leaving aside technical causes such as, for example, a server going down (in which case you should ask yourself how to solve it with fast hosting), the Google Dance is often customary for new pages. When a new page is published, the algorithm does a “test” by making it rise in the SERPs so as to allow Big G to collect data relating to user behavior and how they may react positively or negatively to that particular new content.