Public relations are each and every action related to the strategic communication process that is built between organizations and their public, with the aim of creating ties that mutually benefit both parts of the ecosystem.
Have you ever wondered what public relations is ? That is to say, it is a term that you have surely heard before, however there are multiple aspects that you may not know. The work of a public relations professional goes beyond being the link between brands and media, as it can be a vital figure in a marketing strategy.
In this content you will learn some of the key ecuador phone data concepts of public relations, that is, the most basic aspects of this discipline that you should know if you are interested in dedicating yourself to this area of knowledge, as well as some examples that will make the types and characteristics of public relations much more understandable. Keep reading!
Public relations concept
Public relations is the process of strategic communication built between organizations and their public, with the aim of creating ties that mutually benefit both parts of the ecosystem . At least, this is the definition of the Public Relations Society of America (PRSA) , one of the most authoritative organizations on the subject.
It is possible to find references to public relations by its acronym, in English “PR” or its abbreviation in Spanish “RRPP” or “RR.PP”.
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What are public relations?
We can categorize as public relations all those strategic actions that are developed within a company with the objective of creating communicative and strengthening links between different interest groups .
Objective of public relations
Although each company has different purposes when creating a public relations plan, in general, these are some of the common objectives when thinking about a PR strategy .
Building a company's public image.
To publicize a product or service.
Building trust in a brand.
Strengthen the image of an organization in front of an audience.
Communicate the values and mission of a business.
Improve relations with the media.
Create conversation around a product, service or brand.
Prevent potential communication crises.
Let me explain each of these objectives in a few lines.
1. Build a company's public image
Public relations are an excellent tool for promoting a newly created company or one in an expansion movement, since by generating specific messages or actions an idea can be formed in the mind of the audience.
2. Promote a product or service
Through certain actions, public relations can make a product or service known and thus build a potential customer base.
3. Build trust in a brand
By creating a PR strategy, you convey a message that amplifies what is said about a company or product. This makes it easier for the audience to trust you and become an expert on the topic.
4. Strengthen the image of an organization in front of an audience
A public relations expert is responsible for projecting a unified image of a company to a target audience. This unification is useful for strengthening the company's image and maintaining consistent messages and reinforces the idea or value that you want to be associated with the brand.