Among the factors that are most taken into account when choosing an influencer are engagement (70.8%) and the target audience (66.7%).
Digital barometer
Technology adoption
Technology is increasingly playing a crucial role in digitalisation processes bahrain phone number As regards tools related to customer management and data analytics, CRM platforms (72%), Business Intelligence & Analytics (49%) and marketing (33%) stand out .
"There is no doubt that all advertising companies have internalized the digital transformation process and so, little by little, they are incorporating actions in new channels that allow them to reach consumers in a more direct and less intrusive way ," says Lidia Sanz, general director of the Spanish Association of Advertisers (aea).
ISDI CEO Nacho de Pinedo adds: “The results of the Barometer clearly reflect the evolution of digitalisation. Edition after edition we see the consolidation of practices, channels and tools, while others burst onto the scene and ‘digital’ becomes established in advertisers’ strategies . The most positive aspect of all this is seeing how the hiring of specialised talent and the training of internal talent are climbing to the top positions among companies’ priorities. The negative aspect is given by the 8% of companies that consider that they have completed their digitalisation, which means that they have interpreted it as a finite process in time instead of seeing it as what it is: a change in culture towards an adaptive production model tha