FreeWheel, for its part, served 42% of its impressions
Posted: Tue Jan 07, 2025 9:16 am
Although until very recently connected television was more a wish than a reality, it seems that, little by little, the new era of television is beginning to take hold.
According to data from eMarketer, 57.2% of the US population is expected to watch connected TV this year , 5.5% more than last year and good news for advertisers who will see an increase in available inventory, a trend that has been increasing over the last year.
Companies such as Extreme Reach are seeing connected TV impression share increases of nearly belgium phone number 30% between 2017 and 2018, while others such as SpotX are seeing connected TV impression share increases of up to 18% between 2018 and 2019.
via connected TV in 2018 , 11 percentage points more than last year.
But connected TV does not only present opportunities in this medium. Platforms such as YouTube, which get a large part of their traffic from the mobile environment, can also benefit from this trend. The video social network saw its content viewing on television grow by 6% in the United States between 2016 and 2018.
Similarly, as eMarketer points out, as available inventory increases, CPM decreases and, therefore, the doors are opened to greater investment by large and small advertisers and, consequently, to a rethinking of budgets.
According to data from eMarketer, 57.2% of the US population is expected to watch connected TV this year , 5.5% more than last year and good news for advertisers who will see an increase in available inventory, a trend that has been increasing over the last year.
Companies such as Extreme Reach are seeing connected TV impression share increases of nearly belgium phone number 30% between 2017 and 2018, while others such as SpotX are seeing connected TV impression share increases of up to 18% between 2018 and 2019.
via connected TV in 2018 , 11 percentage points more than last year.
But connected TV does not only present opportunities in this medium. Platforms such as YouTube, which get a large part of their traffic from the mobile environment, can also benefit from this trend. The video social network saw its content viewing on television grow by 6% in the United States between 2016 and 2018.
Similarly, as eMarketer points out, as available inventory increases, CPM decreases and, therefore, the doors are opened to greater investment by large and small advertisers and, consequently, to a rethinking of budgets.