How to use data to create an excellent personalized experience?
Posted: Tue Jan 07, 2025 9:41 am
In addition to filling in basic information: name, email, etc., registration is required to briefly answer the advertising work you are most satisfied with, your favorite advertising case, the song you like to listen to when thinking about creativity, and select the adjectives that are closest to you. The personal information collected here is combined with the tagging system of Crescendo Labs, and the API is used to connect and synchronize the data to Dangruo Technology Art for planning on-site activities.
A large number of marketers accepted a series of labeling segments from the beginning of registration, became part of the case , and personally experienced the process of personalized marketing, which was completely unexpected!
From the end of registration to the start of the forum, LINE OA will promote interactions from time to time, and ask a variety of questions: from daily work (what do you think a good customer spain whatsapp phone number should first have? or about to make a proposal, help yourself choose a lucky color, etc. etc.), to personality inquiry (if you were given a new character or ability tomorrow, what would you want?)
In addition, Crescendo Labs has already deployed a total of 1,065 sets of Beacon devices in Taipei, in MRTs, bars, taxis, department stores, and charging stations. When friends who turn on their mobile phones in Bluetooth mode enter the Beacon sensing range, OA transmission will be triggered to make people laugh. Messages such as "Wandering and observing everyone on the road may help inspiration come into your head faster. What are you doing today?" Then the Crescendo Chatbot automatically replies with the keywords "Wandering by" and "Passers observing the faculty of the college." "Chang 94, you seem careless, but in fact you are observant of every detail." The behavioral preferences and personal information hidden behind each message are recorded, and then synchronized to the organizer in the form of tags + API, so that the data is more complete and the user profile is clearer.
A large number of marketers accepted a series of labeling segments from the beginning of registration, became part of the case , and personally experienced the process of personalized marketing, which was completely unexpected!
From the end of registration to the start of the forum, LINE OA will promote interactions from time to time, and ask a variety of questions: from daily work (what do you think a good customer spain whatsapp phone number should first have? or about to make a proposal, help yourself choose a lucky color, etc. etc.), to personality inquiry (if you were given a new character or ability tomorrow, what would you want?)
In addition, Crescendo Labs has already deployed a total of 1,065 sets of Beacon devices in Taipei, in MRTs, bars, taxis, department stores, and charging stations. When friends who turn on their mobile phones in Bluetooth mode enter the Beacon sensing range, OA transmission will be triggered to make people laugh. Messages such as "Wandering and observing everyone on the road may help inspiration come into your head faster. What are you doing today?" Then the Crescendo Chatbot automatically replies with the keywords "Wandering by" and "Passers observing the faculty of the college." "Chang 94, you seem careless, but in fact you are observant of every detail." The behavioral preferences and personal information hidden behind each message are recorded, and then synchronized to the organizer in the form of tags + API, so that the data is more complete and the user profile is clearer.