By trading marketing we mean the set of strategies and actions that are implemented in a store, whether physical or virtual, to increase the demand for a product . In other words, it is about making it more attractive to generate more sales.
In English, trade refers to the marketing of products, their exchange in a buying and selling negotiation. This is why trading marketing actions are aimed at stimulating the consumption of a particular item .
Today we are going to learn the term in detail, bring you examples of trade marketing actions and advice on how to design and implement good campaigns.
Trading marketing: concept
Trading marketing is the set of whatsapp resource strategies and actions that are implemented to improve a business, both physical and virtual, and boost sales of a certain product .
The most obvious example could be a 2-for-1 offer or a discount on the purchase of a second unit. As we said, these are promotions that increase the demand for a product .
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Trading marketing tactics are geared towards two general purposes. On the one hand, making the store more attractive , encouraging consumption in it. On the other hand, it is about improving the shopping experience in a comprehensive way.
It is understood as a specific branch within general marketing, which is a broader discipline and groups together activities and processes aimed at strengthening and improving the positioning of a brand .
In the long term, it is about building and strengthening the relationship between a business and its consumers.
Trade marketing is therefore dedicated to improving commercial output, that is, increasing sales. This is why issues such as product display techniques, incentive and/or distribution campaigns or product category management come into play.