When we talk about the internet we tend to see only a sweden phone number part of what happens. Every activity that takes place online consumes energy and therefore leaves a carbon footprint.
CO2, in particular, emitted by all the components of the path that for example carry an email from a sender to a recipient can be a source of significant pollution. After the pandemic, we have learned to look at our footprint on the planet with a slightly different perspective.
Also because, and we now have proof of this all over the world, climate change caused by our activities is the present. If you want to know what your carbon footprint is and therefore try to improve the environmental impact that your online activity has, there is a service offered by Brevo . Let's see how it works.
An email may seem like a very small thing on the net. But imagine how many emails you can send if you decide for example to start a marketing campaign to people subscribed to your newsletter. Each message that goes out is a little piece that adds to the others and together they form a mass of energy consumed and therefore produces pollution.
For this reason Brevo allows you to control how much your email accounts pollute . The evaluations that are made can be monthly or yearly and take into account four values. What Brevo does is calculate for example the size, the weight, of each email you send.
The weight is in turn calculated based on the content, the presence or absence of images and links and whether there are parts of HTML code. The second value that is taken into consideration is the amount of kWh needed to send a single Kb of that single email.
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The equivalent CO2 emissions are then calculated based on the kWh consumed. The last value is the emails that are actually sent , both for each advertising campaign you start and for each single transactional email you decide to send to a customer.