How to improve your customer service in 2019 after the improvements seen in 2018? Indeed, 2018 was rich in new developments and awareness for improving customer services. Indeed, digital and new technologies have already started to improve the customer services of large groups. The aim of the latter is to respond to the changes in the types of consumption that our society knows such as:
The impact of the web on exchanges with businesses
Generations Y and Z pushing for a renewal of customer service
The balance between humans, new technologies and digital tools
Opting for an improvement in customer service is essential today, otherwise your reputation will decline. A bad reputation means loss of credibility, which means loss of customers. phone number list
So what about the improvements to come? How will customer service in 2019 be increasingly phygital by integrating a part of human, digital and technology?Customer service in 2019, despite hyper digitalization, must be positioned around humans. Despite the fact that generations Y and Z are hyper digital, there is a real desire to strengthen these links. Consequently, the relationship with humans must be the objective of customer service in 2019. Digital and technologies are only the tools to meet this demand and personalize exchanges.
Opting for traditional means of communication or after-sales service remains essential today for several reasons.