The new frontier of branded content: the podcast

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In a B2C strategy , the possibilities of branded content are numerous and evolve in step with the birth of new communication channels. The fact of being able to communicate directly with the consumer allows us to think of increasingly engaging approaches. In this regard, we can identify some examples of innovative branded content for B2C:

Branded interactive video games , the result of the great popularity of Twitch albania phone data and its diffusion not only in the video game sector. A successful example is “ Formula E Unlocked ”, a video game created by Porsche in which players had to face challenges at the end of which the new Porsche racing car was presented. A project that obtained approximately 2 million live views.
Web series have become a relevant phenomenon in the world of branded content. Thanks to their short duration, storytelling and the platforms on which they are shared, web series prove to be very effective in increasing engagement and visibility. A successful example is the Girls Room series by Dove that addresses the topic of body positivity.
To the types of branded content we have mentioned, we can add another that is currently widely used for both B2B and B2C: the branded podcast .
Thanks to the expansion of hosting platforms, podcasts are at the forefront of an audio revolution that is now underway.