Co-creation is giving value to the users' experiences

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In recent years, consumers have been invited to take part in the design process of products and services . Consequently, the tools that enable this ever-increasing participation have been developed to foster the enhancement of co-creation practices in which “value is reciprocally produced by each market actor (consumers, organizations and networks) through the exchange of available information. Interactions take place on engagement platforms where each actor shares their resources, integrates the resources proposed by other actors, and potentially develops new resources through a continuous learning process (Batat, 2020).

Today's consumers are more connected, informed, empowered and active and algeria phone data have advanced tools that help them make choices, collaborate, and even negotiate with companies. Therefore, giving continuity to the relationship with the customer and managing the dialogue throughout the co-creation process with due care and sensitivity is essential to ensure a positive and satisfying experience. Social media in the luxury sector can contribute significantly to building a strong relationship with the consumer: