What is digital tourism? A way to improve the “tourism experience”

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However, digital tourism is not just about easier bookings, image sharing on social media or marketing tools amplified by digital tools.

Digital tourism, in fact, also represents a new approach to the type of experience that those working in the sector can offer tourists .

For example, through IoT , the so-called “Internet of Things”, you can transform your customers' stays, hosting them in intelligent rooms , capable of reacting to a simple vocal indication from the guest, who in this way finds himself having at his disposal a real personal virtual assistant capable of immediately satisfying all his needs and requests . Or think about the use of Big Data , which proves to be a very useful strategic tool for small hotels, as well as for airlines and travel and booking offer sites.

It is thanks to Big Data that all these operators can perfectly profile their customers armenia phone data and build a highly personalized offer that is in line with the characteristics and preferences of the customer . After all, it is no mystery that the tourist 2.0 , or rather the tourist in the era of digital transformation, expects exactly this from all those who work in the tourism sector, that is, to live an experience that is unique and personalized, digital and memorable at the same time .

If you look closely, in fact, digital transformation has also done this: it has not only “changed” the tourism business , introducing tools and technologies useful to those who want to grow and enrich their business, but it has also irreversibly transformed the tourist and, consequently, his priorities .

The use and influence of social media are just one example of this “anthropological” change that, if you look closely, has been much more radical and decisive than you might think and that you have to take into account if you want to be successful on the market. But this is another topic, which we will explore in our next article.