Although the marketing strategies for B2B and B2C lead generation to be implemented are the same, it is important to clarify the difference between B2B and B2C.
In B2B, the customer is a company that, attracted by armenia phone data a marketing campaign, could purchase a product or service to generate value in terms of company profit.
In B2C, however, it is a user who could become a potential customer and purchase a product or service to satisfy a personal need.
A lead is a person or company that has shown interest in a company or its products and services. Interest is expressed through a social connection, the submission of personal data and contact information such as an email address or phone number.
In addition to knowing the meaning of lead, in order to generate leads it is important to know the difference between cold leads and hot leads.
A cold lead is a contact that has been acquired but has not yet started a purchasing process, so to cultivate their interest you need to send newsletters and promotional messages.
A hot lead is an acquired contact who is about to complete the conversion but abandons the cart. In this case, to retain the lost customer, you need to activate a remarketing strategy to push him to complete the purchase.
How to do Lead generation?
First of all, a company, let's take Phamm Engineering as an example , that wants to generate leads and implement different strategies, which we will discuss later, must have a clear target audience to reach and have a good positioning on search engines.
Having established this, a company that wants to do lead generation can define the lead magnet and subsequently the lead nurturing, let's see what they consist of.