How to connect with your audience using Telegram?

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Telegram isn’t just for texting coworkers or video chatting with family in another city. It can be used for business, too. In fact, Telegram was created specifically for small business owners. It can help you connect with your customers and support them with immediate, personalized service. If you’re considering adding Telegram to your brand’s marketing strategy, we’ll look at why it might be a good idea.

Telegram is a free messaging app. Telegram is often used for Wi-Fi messaging, group chats, and brand marketing. You can download the app from to communicate with friends, family, and business.

- It's free. The only fee you may be charged is for roaming data.

- It's secure. You can use Telegram to communicate linkedin database with users all over the world - you just need access to mobile data or a Wi-Fi connection.

- It's widely available. Telegram users are located in over 200 different countries.

- It's not just text messages. You can use Telegram for voice and video calls and share photos, videos, documents or your location.

Interested in using Telegram as a marketing channel? Use these tactics to easily adopt this messaging app.

Send advertising messages
Have you invested in SMS marketing for your business? If not, consider using Telegram instead. You can still connect with potential customers via short text messages, but unlike standard text messages, it’s free for your subscribers.

Create Telegram channels
Telegram channels allow you to publish content and share it with your audience. You can use them to distribute news, announcements, special offers, and other useful information. Telegram channels are great for building a loyal audience around your brand and regularly interacting with customers.

Use Telegram bots
Telegram bots are automated programs that can perform various tasks, such as providing information, processing orders, or answering customer questions. Creating a Telegram bot can greatly simplify and speed up interactions with your customers, increasing the efficiency of service and sales. Send information about product updates, marketing messages, shipping updates, and more through the Telegram business platform.

Automate communication
You can easily automate communication with your target audience using Telegram. Built-in Telegram bots allow you to send ready-made answers to frequently asked questions to clients. Here is an example of how it could look:

Customer: "Hi, when will my order be delivered?"

Telegram bot: "Your order #123 will be delivered within 3-5 business days. You can track the delivery status at: [link]."

Customer: "What payment methods do you accept?"

Telegram bot: "We accept the following payment methods: credit/debit cards, bank transfer. For more information, please contact our support team."

Automation of communication via Telegram bots allows you to promptly respond to customer requests at any time, increasing the level of service and loyalty.

Improve your customer service
With a Telegram business account, you can make your customer service on social media more efficient and personal. In addition to serving as a channel for direct messages, Telegram bots have several tools you can use to improve your customer interactions:

Quick Answers
Save answers to frequently asked questions as templates and set up shortcuts. This will save you time that you would otherwise spend typing answers to repetitive questions. In addition, your customers will get answers to their questions faster.

Product catalogs
With menus and catalogs, you can easily showcase your products or services to customers, helping them find what they need. This improves the overall experience of interacting with your business.

Voice and video communication
Telegram allows you to conduct video and audio calls with customers if they require additional assistance or advice. This increases the personalization of service. Using Telegram bot tools helps you provide customers with faster, more personalized and efficient service, which will have a positive impact on their loyalty and satisfaction.