The trio of Facebook, VKontakte and Odnoklassniki

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SMM promotion (promotion in social networks) is an extremely specific topic. We already know that the main trend of promotion on the Internet this year will be promotion with the help of content. We have already analyzed this in the article "Content promotion". But social networks are a thing in themselves. Their specificity lies in the uniqueness of each network or messenger. Let's look into the specifics of the main social networks that are the most popular in Russia.

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VK and Odnoklassniki are essentially just clones of Fb. And yet there is a difference. This is the audience. Facebook is populated mainly by residents of megacities aged 30-50, VK - by young people, Odnoklassniki - by older people. Of course, all this is approximate. But basically these three social networks are similar and their content requirements are approximately the same. You can often see the same posts and articles, made under a carbon copy, in all three.

If articles with illustrations are very popular on Facebook, VKontakte and Odnoklassniki, then everything is different on the fastest growing and developing social network Instagram. On Instagram, the main content is an image, and the minimal text is only an addition, commenting and, if necessary, explaining the picture. Twitter is as laconic as Instagram, but its main thing, on the contrary, is a short text, and the image simply illustrates the text. Therefore, short news in a few words, without explanations and details, are best received on Twitter. YouTube is separate. This is the most popular video hosting in the world, which can be considered a social network, because there are a large number of bloggers running their channels and having millions of subscribers with feedback and discussions in the comments. On YouTube, accordingly, the content is only video. Also, TikTok, which is gaining wild popularity, deserves a separate mention. This is an extremely specific video hosting with short videos, designed for a young audience. And so we came to the following conclusion:

SMM promotion in social networks is the production of much more content than for a website, and much more diverse content, produced taking into account the specifics of each social network!