How has social media usage changed due to COVID-19?

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In the face of global lockdowns and remote working, people were limited to what they could do and how to spend their time. A result of this extra time and limited mobility was an increase in social media use. 40% of people now spend more time on social media with the Philippines, India, and South Africa exceeding that global benchmark.

Social Media: What Countries Use It Most & What Are They Using?
Alongside an upturn in social media use, many sectors phone list have experienced growth. Ecommerce is the big winner as people flocked online to buy products they could no longer go out to buy. As a result, retailers with no online stores bore the brunt of the lockdowns and saw profits plummet.

The sectors that experience a surge in site traffic and revenue include:

Food and personal care - online food shopping soared as people were limited as to what they could buy within a fixed radius during lockdowns. People also tended to splurge on personal care items or turn to looking after their beauty needs at home.
Fashion and beauty - With no bricks and mortar stores open, people bought fashion and beauty items online in their droves. ASOS saw its profits triple due to the online sales of casual and sports clothing.
Digital music - In the absence of festivals or gigs streaming music became the only way to enjoy music. Subscription-based brands such as the audio disruptor Spotify saw a surge in users.
Toys, DIY and Hobbies - As people looked to entertain themselves at home, they went about improving where they lived. DIY sales went through the roof as gardens were tidied up, walls painted and even home theatres built. Remote schooling also left children with little to do and parents turned to toys and hobbies to stay sane!