How to measure the SEO of a page

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Creating a successful website with high organic traffic rates and good positioning in the SERPs is not easy due to high competition and constant changes. However, thanks to SEO indicators, you can measure performance and improve your SEO strategy.

If you have a website, you're probably wondering how to reach the top positions in search engine results pages (SERPs). After all, one of the main objectives of implementing a corporate website or blog for your company is, first of all, to position yourself in the ocean of the Internet, and this is where measuring web SEO plays a key role.

The importance of SEO for my website
When we talk about SEO, we are talking about Search Engine Optimization. This is a set doctors email list of techniques that serve to improve the positioning of a page in search engines and, due to the growing competition in the online world, are becoming more necessary every day to increase the visibility of your brand, attract more prospects and increase your business opportunities.

But why would you want to be at the top of the SERP results? The answer is simple and the statistics back it up: 90% of people who search through Google only go to the sites they see on the first page of results. That means that if your page is located from the second page onwards, it is likely that no one will see it.

As a result, if your website isn't reaching your target audience, the chances of attracting more customers and generating more conversions are pretty slim. That's why, and so that you can make the improvements your website needs, here we tell you how to measure the SEO of a page.

Why should I measure results?
There are a number of tactics to work on your page's SEO, some of the most well-known (and necessary) are optimizing the page through elements such as the meta description, heading tags, keyword research, and optimizing the images used.

Other factors such as responsive website design or the network of links to external pages also serve to improve the user experience and, at the same time, provide valuable information so that search engines can better position your brand on the Internet.

But there's no point in making improvements to your website if you can't measure the results. As the experts say, "if you can measure it, you can prove it." That's why here we'll tell you how to measure SEO and some important metrics for your digital marketing strategy.