Hotel marketing: the best actions
Posted: Sun Dec 22, 2024 4:43 am
August is approaching, the high season of the year for hotels in our country. Some travellers choose the north, others the south, others Catalonia or the Valencian Community… Hotels in all these places have something in common: they must take advantage of the month of August to work, work and work.
But what happens if you haven't had enough guests contact you to fill your hotel in August? Many of you are probably facing this situation. You're probably thinking that if you don't have a full or almost full hotel in August, what will happen the rest of the year? The solution to this problem is to BET ON HOTEL MARKETING!
Hotel marketing is the marketing discipline responsible for attracting tourists and converting them into guests. It is responsible for planning the necessary actions, promotions and also for devising actions to deal with all times of the year, both high season and low season.
Current situation of hotels in Spain
This summer, some locations are expected to reach 2019 occupancy levels. However, some other areas, especially inland areas, are recording worse figures than before the pandemic. Various media outlets, such as the newspaper El Mundo, refer to this fact, stating that the post-pandemic boom has not reached many places in our country .
The uncertainty surrounding the situation that may occur next month is leading many hotel managers in Spain to get to work to attract new customers or reclaim past customers.
For this reason, hotel marketing actions become an obligation, actions that are within the reach of both large and small hotels, since these actions can be adapted to the budget of each company.
The number of actions that can be carried out in marketing enables hotels of all sizes and capital to invest in marketing, whether in one action or another. Below, we will talk about some of them.
Marketing actions aimed at hotels
These are the main marketing actions aimed at hotels:
Improve local positioning
We have talked about local SEO in many articles. But in case cambodia phone number you missed them… we remind you! Local positioning consists of positioning a certain keyword followed by a location. For example: hotel in Valencia, hotel in Madrid, hotel in Barcelona… If you manage to position yourself with these keywords, you will appear in the first search results when a user searches for hotels in your city and that will surely help you get many new clients.
keywords
Local SEO is one of the most widely used strategies to attract customers because most users today search for hotels on the Internet and, in addition, they do so by entering the location, so investing in this action is almost guaranteed to be successful.
Look at the following image to see the search volume for hotels in Valencia or hotels in Valencia.
Working on social networks
Through social media you can carry out recruitment campaigns or work on your brand image. Social media such as Instagram or Facebook serve as platforms to show the hotel's philosophy, culture, promotions, services, and to show the rooms and facilities. In addition, they can serve to improve communications with customers.
Improve your visibility on specialized platforms and hotel search engines
Some platforms such as TripAdvisor or Booking have become an essential tool for hotels. Many travellers use them to search for hotels, see other users' ratings, their experiences... Gaining visibility on them will increase the popularity index and certainly also profits.
Hotel Ads
Google Hotel Ads is another of Google's tools to help hotels increase direct bookings and online visibility. It is an evolution of Google Hotel Finder.
It works the same as other platforms, it is able to compare prices to offer the best experience to users. In order to appear in Hotel Ads, it is necessary to have a correctly completed Google My Business listing and, in addition, the booking engine must be integrated with Google.
Do you need help to reach more travellers? At EWOM we can help you with these actions and many others!
But what happens if you haven't had enough guests contact you to fill your hotel in August? Many of you are probably facing this situation. You're probably thinking that if you don't have a full or almost full hotel in August, what will happen the rest of the year? The solution to this problem is to BET ON HOTEL MARKETING!
Hotel marketing is the marketing discipline responsible for attracting tourists and converting them into guests. It is responsible for planning the necessary actions, promotions and also for devising actions to deal with all times of the year, both high season and low season.
Current situation of hotels in Spain
This summer, some locations are expected to reach 2019 occupancy levels. However, some other areas, especially inland areas, are recording worse figures than before the pandemic. Various media outlets, such as the newspaper El Mundo, refer to this fact, stating that the post-pandemic boom has not reached many places in our country .
The uncertainty surrounding the situation that may occur next month is leading many hotel managers in Spain to get to work to attract new customers or reclaim past customers.
For this reason, hotel marketing actions become an obligation, actions that are within the reach of both large and small hotels, since these actions can be adapted to the budget of each company.
The number of actions that can be carried out in marketing enables hotels of all sizes and capital to invest in marketing, whether in one action or another. Below, we will talk about some of them.
Marketing actions aimed at hotels
These are the main marketing actions aimed at hotels:
Improve local positioning
We have talked about local SEO in many articles. But in case cambodia phone number you missed them… we remind you! Local positioning consists of positioning a certain keyword followed by a location. For example: hotel in Valencia, hotel in Madrid, hotel in Barcelona… If you manage to position yourself with these keywords, you will appear in the first search results when a user searches for hotels in your city and that will surely help you get many new clients.
keywords
Local SEO is one of the most widely used strategies to attract customers because most users today search for hotels on the Internet and, in addition, they do so by entering the location, so investing in this action is almost guaranteed to be successful.
Look at the following image to see the search volume for hotels in Valencia or hotels in Valencia.
Working on social networks
Through social media you can carry out recruitment campaigns or work on your brand image. Social media such as Instagram or Facebook serve as platforms to show the hotel's philosophy, culture, promotions, services, and to show the rooms and facilities. In addition, they can serve to improve communications with customers.
Improve your visibility on specialized platforms and hotel search engines
Some platforms such as TripAdvisor or Booking have become an essential tool for hotels. Many travellers use them to search for hotels, see other users' ratings, their experiences... Gaining visibility on them will increase the popularity index and certainly also profits.
Hotel Ads
Google Hotel Ads is another of Google's tools to help hotels increase direct bookings and online visibility. It is an evolution of Google Hotel Finder.
It works the same as other platforms, it is able to compare prices to offer the best experience to users. In order to appear in Hotel Ads, it is necessary to have a correctly completed Google My Business listing and, in addition, the booking engine must be integrated with Google.
Do you need help to reach more travellers? At EWOM we can help you with these actions and many others!