Best practices when designing single or multi-page websites
Posted: Sat Jan 18, 2025 4:50 am
The single-page design provides a clean and uncluttered experience. No distractions and no struggling to find relevant content.
Better mobile experience
Simple navigation makes for a better mobile experience. Scrolling is natural and without links, browsing is more pleasant.
Single-page sites fit the way people use apps (scrolling with thumbs), making them an ideal format for encouraging people to stay on your site.
Single-page websites can also take advantage of “lazy loading” to speed up loading times and limit bandwidth usage. Lazy loading works by only loading what’s visible on the screen, and loading additional content as the user scrolls down the page. This has several benefits for users:
Since users only have to download part of the content when they open a website, they can connect quickly. This is important because mobile users will abandon a website that takes more than three seconds to load.
Since only a portion of the graphics and code needs to be rendered, the user's device is able to conserve system resources. In other words, devices with limited memory will not experience potential freezes or crashes.
Note: Multi-page websites can also use lazy loading. But since half of website visitors only visit one page, this feature is more useful on single-page websites.
Easy to understand content
A single-page website displays everything a user needs to know — the product or service, its benefits, costs, and how to contact the company — on one page in clearly divided sections.
Pages follow a linear pattern, which means you can control how users canada b2b leads consume your content. It guides readers through the site and into taking action without having to worry about them jumping from page to page. This is ideal if you plan to tell a story that leads visitors to a specific outcome or conclusion.
Users can effortlessly swipe from top to bottom, getting essential information (supported by strong imagery) without feeling overwhelmed.
This is where single-page designs stand out – short, simple sections with carefully selected content.
Achieve higher page authority faster
SEO is not a strong point of single page website templates, but they provide an opportunity to build authority by acquiring links.
Better mobile experience
Simple navigation makes for a better mobile experience. Scrolling is natural and without links, browsing is more pleasant.
Single-page sites fit the way people use apps (scrolling with thumbs), making them an ideal format for encouraging people to stay on your site.
Single-page websites can also take advantage of “lazy loading” to speed up loading times and limit bandwidth usage. Lazy loading works by only loading what’s visible on the screen, and loading additional content as the user scrolls down the page. This has several benefits for users:
Since users only have to download part of the content when they open a website, they can connect quickly. This is important because mobile users will abandon a website that takes more than three seconds to load.
Since only a portion of the graphics and code needs to be rendered, the user's device is able to conserve system resources. In other words, devices with limited memory will not experience potential freezes or crashes.
Note: Multi-page websites can also use lazy loading. But since half of website visitors only visit one page, this feature is more useful on single-page websites.
Easy to understand content
A single-page website displays everything a user needs to know — the product or service, its benefits, costs, and how to contact the company — on one page in clearly divided sections.
Pages follow a linear pattern, which means you can control how users canada b2b leads consume your content. It guides readers through the site and into taking action without having to worry about them jumping from page to page. This is ideal if you plan to tell a story that leads visitors to a specific outcome or conclusion.
Users can effortlessly swipe from top to bottom, getting essential information (supported by strong imagery) without feeling overwhelmed.
This is where single-page designs stand out – short, simple sections with carefully selected content.
Achieve higher page authority faster
SEO is not a strong point of single page website templates, but they provide an opportunity to build authority by acquiring links.