Uncommon, the relational marketing agency of Havas Digital, the interactive group that encompasses the different digital companies of the Havas Media group, has developed the website for the company Wilkinson, which under the concept “dj’ing with your face is not cool, it’s better to DJ with music”, offers Internet users two applications that allow them to create musical tracks in an easy and fun way. This action is the first of a series of actions that are being developed, within the 99 acres data company’s repositioning campaign, with the aim of reaching out to a younger target audience.
At Wilkinsound.es you will find two original applications:
1) The game “A perfect shave always sounds good”, which allows you to choose between three music styles and add other instruments and effects to the chosen rhythm. The app has some fun surprises in store for visitors…
2) Music Precision. With this application, much more professional than the previous one, you can compose a musical theme using a sequencer. The songs are created by progressively adding sounds from 80 instruments and you can upload your compositions to the website. Registered users can vote for the best theme and the winner will receive a state-of-the-art laptop.
The campaign, which runs throughout the month of September, aims to boost the musical creativity of Internet users, "bring out the DJ inside them" and connect Wilkinson with a younger audience.