After planning your story and visuals, it’s time to bring your brand video to life. If you have the skills, you can shoot and edit videos yourself. However, given the importance of this asset, many people choose to work with professionals to ensure high-quality results.
With a background in documentary filmmaking, Mariana aruba email list emphasizes professional-quality visuals and the power of editing. A well-produced video can greatly enhance the impact of a story.
Remember, your brand video is an investment that will serve you for years, so it’s worth the effort to make it better.
#6: Amplify your brand video
Once you've created your branded video, you can use it in a variety of places to maximize its impact:
Website: Highlight it on your homepage and about page
Social Media: Pin it to the top of your profile on social media platforms like Facebook, Instagram and LinkedIn
Email Signature: Include a video link in your email signature
Welcome Sequence: Add this to the series of emails new subscribers receive when they join your list
Sales Page: Include this in the "About the Instructor" or "About Us" section of your sales page
Direct messages: Share when people contact you on social media
“One of my clients started embedding GIFs of her brand videos into her welcome sequence, and her response rates skyrocketed,” says Mariana.
Remember, the goal is to get people to see your brand video as soon as they connect with you or your business. This early connection will make all your other marketing efforts stronger.