Use words that activate the senses
Posted: Sat Jan 18, 2025 5:11 am
Today we want to continue our conversation about copywriting tips that we started last time.
One sentence - one thought
Don't overload your copy. It should be easy to understand. The more ideas you pack into one sentence, the harder it will be for your customers to make a choice. Sentences like this are confusing and confusing:
"Our store is having a australia telegram summer sale: you can buy new jeans with a 10% discount, a T-shirt with a 5% discount, new shoes with a 20% discount"
It's better to write it like this:
"Our store is having a summer sale. Up to 25% off all items. More information on our website"
This approach will help bring your copy to life and grab your customers’ attention. Write about sensations, sounds, and smells. Let your copy make them want to taste the cake, smell the coffee, or imagine themselves driving the new car.
"Today is French Pastry Day in our cafe. Come and smell the fresh croissants"
"New course of foreign languages in our school. Expand your horizons. Hear the sweet sound of success"
Use emojis to add life to your speech
We've already written about using emoticons in your SMS newsletters. They can help make your text more interesting. However, at the same time, they can push customers away from you if they are not used appropriately.
Let’s reiterate the basic rules of using emojis in SMS messages:
The younger the audience, the more receptive they are to graphic symbols.
Emojis shouldn't be offensive. Think before you send people a dog poop emoji.
If you are sending a message with serious text, do not use emoticons.
In personal correspondence with clients, emoticons can be a great choice, as they “humanize” the image of a specialist working with customers. On the other hand, they look ridiculous in formal letters from CEOs, company presidents, or chief accountants.
Use only emoticons with absolutely clear meaning. If the meaning is not clear, it is better not to use them.
Use positive emojis if you expect loyalty from your audience. A recent study among social media users showed that people do not like negative emojis such as “anger”, “sadness”, etc.
One sentence - one thought
Don't overload your copy. It should be easy to understand. The more ideas you pack into one sentence, the harder it will be for your customers to make a choice. Sentences like this are confusing and confusing:
"Our store is having a australia telegram summer sale: you can buy new jeans with a 10% discount, a T-shirt with a 5% discount, new shoes with a 20% discount"
It's better to write it like this:
"Our store is having a summer sale. Up to 25% off all items. More information on our website"
This approach will help bring your copy to life and grab your customers’ attention. Write about sensations, sounds, and smells. Let your copy make them want to taste the cake, smell the coffee, or imagine themselves driving the new car.
"Today is French Pastry Day in our cafe. Come and smell the fresh croissants"
"New course of foreign languages in our school. Expand your horizons. Hear the sweet sound of success"
Use emojis to add life to your speech
We've already written about using emoticons in your SMS newsletters. They can help make your text more interesting. However, at the same time, they can push customers away from you if they are not used appropriately.
Let’s reiterate the basic rules of using emojis in SMS messages:
The younger the audience, the more receptive they are to graphic symbols.
Emojis shouldn't be offensive. Think before you send people a dog poop emoji.
If you are sending a message with serious text, do not use emoticons.
In personal correspondence with clients, emoticons can be a great choice, as they “humanize” the image of a specialist working with customers. On the other hand, they look ridiculous in formal letters from CEOs, company presidents, or chief accountants.
Use only emoticons with absolutely clear meaning. If the meaning is not clear, it is better not to use them.
Use positive emojis if you expect loyalty from your audience. A recent study among social media users showed that people do not like negative emojis such as “anger”, “sadness”, etc.