Revenue Transformation Consultant

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A marketing funnel should drive awareness and it should also nurture your leads until they are sales-ready. Content marketing, SEO, email campaigns and social media outreach are all important here. The focus is to try and attract and educate prospects so they can move onto the consideration stage. If this is done well then they can then move to the final stage, which is the sales funnel.



During this stage, your sales team will take how to use this database over and ensure that the customers are sold based on their needs. The Battle: Sales Funnel vs Marketing Funnel So as you can see, you shouldn’t be choosing one or the other. You should be trying to make sure that you look into them both so you can drive business growth as much as possible. Sales funnels are more for closing deals, but this would not be possible if you didn’t have a good marketing funnel.



When you have both options working in tandem with each other then you will soon find that it is easier for you to not only get the result you want out of your business but for you to make sure that you are continually building a base of customers who are happy with your brand and who advocate for your products. Learning how to utilise both avenues is the key to success, so make sure that you integrate them into your strategy so you can rocket your potential.