Tailor-made customer care – The frontier
Posted: Sat Jan 18, 2025 5:38 am
The logic to adopt is that of data driven-marketing : collect user feedback in the simplest and most immediate way, first of all, and then try to understand their behavior, analyzing the customer journey, which today is much more complex than the simple act of paying bills. Above all, then, knowing how to collect all this enormous amount of data, of "digital traces" left by each individual user, and analyze them carefully and in depth: today it is no longer just a question of "big data"; better to talk about " smart data ".
Based on this data, segmentation and “clustering” mechanisms can then list of angola consumer email be applied to your user base. Targets, thus, become increasingly precise and delineated, and can be hit more effectively through specific messages. Brands, in this way, can be found ready in the right place at the right time: and thus satisfy, in the best possible way, the needs of their customers. And – consequently – increase their loyalty, even in the utility sector.
So far we have talked about “increasingly precise targets”, “clusters”, “segments” of customers who share certain characteristics in common. But we can go further. Communicate with the individual user, through digital tools .
In the United States, a group of creatives who used to work on animations for Disney (no less) decided to branch out into the utilities and energy sector.
“Energy companies are struggling desperately to engage their customers ,” said Dean Schiller, one of these creatives who went on to become the founder and CEO of CEIVA Energy, a company that provides innovative and personalized customer experience services to the utility sector. “With our background, we thought we knew how to get consumers’ attention” (source: microgridknowledge.com). How?
Again, in the simplest way in the world: “talking” to individual users, providing them – with maximum transparency and clarity – information on their consumption, on their attitudes; and offering advice on how to change them for the better. All with impressive results (in a survey of 100 users, 83 said they had changed their behavior, thanks to the new awareness… the result of personalized storytelling).
One-to-one communication in the utility sector is unbeatable in its effectiveness and is essential when providing services such as electricity, gas, water, internet or telephony, which are essential and have a significant impact on people's daily lives.
Based on this data, segmentation and “clustering” mechanisms can then list of angola consumer email be applied to your user base. Targets, thus, become increasingly precise and delineated, and can be hit more effectively through specific messages. Brands, in this way, can be found ready in the right place at the right time: and thus satisfy, in the best possible way, the needs of their customers. And – consequently – increase their loyalty, even in the utility sector.
So far we have talked about “increasingly precise targets”, “clusters”, “segments” of customers who share certain characteristics in common. But we can go further. Communicate with the individual user, through digital tools .
In the United States, a group of creatives who used to work on animations for Disney (no less) decided to branch out into the utilities and energy sector.
“Energy companies are struggling desperately to engage their customers ,” said Dean Schiller, one of these creatives who went on to become the founder and CEO of CEIVA Energy, a company that provides innovative and personalized customer experience services to the utility sector. “With our background, we thought we knew how to get consumers’ attention” (source: microgridknowledge.com). How?
Again, in the simplest way in the world: “talking” to individual users, providing them – with maximum transparency and clarity – information on their consumption, on their attitudes; and offering advice on how to change them for the better. All with impressive results (in a survey of 100 users, 83 said they had changed their behavior, thanks to the new awareness… the result of personalized storytelling).
One-to-one communication in the utility sector is unbeatable in its effectiveness and is essential when providing services such as electricity, gas, water, internet or telephony, which are essential and have a significant impact on people's daily lives.