SEO Chronicles | Content for social networks

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Social commerce is a highly relevant concept in the digital world today. These platforms, which generate millions of visits every day, are the perfect medium for marketing different goods thanks to the exposure they offer.

What steps should be followed to sell products on Facebook? They are listed in detail below.

1. Choose the right type and category of Facebook sales page
Setting up an e-shop on this social network can be confusing at first, so it is necessary to pay careful attention to the following:

-The default page will always be “General” but you can change the north korea b2b leads category at any time and you can choose between several, such as “Restaurants”, “Political Associations”, “Stores”, “Non-Profit Organizations” and “Businesses”, among others.

-The way to change categories is to go to “Edit Page”, then to “Templates”, where you will get a preview of each one. After choosing it, you will proceed to add the necessary tabs.

-It is important to remember that each template has very different characteristics, both in terms of design and the elements it contains (call to action, toolbar, etc.).

-If the chosen template does not have the “e-store” option, it can be added manually in the “Edit page” section.

Optimize your Facebook Page for product sales

2. Choosing the ideal Call to Action button for the e-store
Depending on the type of business, Facebook allows you to choose from several options to add this element to your e-shop. Some ideas are:

-“Order now.”

-“Book your appointment.”

-“Stay in touch.”

-“Learn more about how to do it.”

-“Buy a product or make a donation.”

Therefore, the person who is a social media manager will choose the one that best suits the company's line of business. For example, CTA buttons for booking services are recommended for lawyers, doctors, consulting agencies and similar businesses, while the “online purchase” button is ideal for brands that sell physical products that can be purchased quickly.



3. Open an online store directly on Facebook
Selling products on Facebook is an increasingly common option for many entrepreneurs. To set up an eCommerce on this platform, the following is recommended:

-Go to the “Shop Tab” section to start the process and check the “I agree to the terms and conditions” option.

-Next, the direct purchase method will be selected, which can be from Facebook or by redirecting the user to the company's website.

-Then, fill out the “Describe what you sell” section, in which you briefly explain the company’s business and inform potential customers about the products it sells.

-Finally, the different products will be added, adding to each one a photograph, description and the corresponding price.



4. Tag products in photos and videos
After setting up the online store, it is possible to add labels with the names of the products to the various photographs and audiovisual promotional material that the company uses.

For example, on the home page you can see the options to “tag photos” (mentioning specific people) or “tag products.” Selecting the latter will display the products that the company currently has in its system.

This practice will drive traffic to the URLs of each particular product, as every time a potential customer clicks on any of the tags, they will be directed to the corresponding page. The end goal is perfectly met: generating as much attention to the available catalog as possible.



5. Enable the user reviews section
This is essential to build trust among new consumers, who definitely pay attention to what other customers think of the company, its products, services, customer service, facilities and in general everything that generates conversions and profits.

Therefore, the perfect complement to a high-quality offer is to allow users to express their opinion and give the rating they consider fair.



Selling products on Facebook will allow you to reach the vast public that loves to connect to this social network every day. The chances of success are great, but before starting this commercial adventure, it is essential to configure the corresponding page in an optimal way to guarantee visits, clicks and juicy sales.