KPI stands for Key Performance Indicator . It analyzes the return on a marketing action . It is through these tools that it is possible to identify which actions are having the most impact, which are most relevant to your target audience and which are not.
How important are KPIs for my business?
The KPI is intended to ensure that your company is moving in the right direction. Otherwise, there would be a large amount of money invested in advertising that does not generate conversions, or even does not achieve its full potential.
A corporate accounting consultancy firm , for belgium phone number resource example, notices through social media metrics that its target audience is more engaged with informative content and live streams answering questions from its clients.
This company can focus all of its investment on this specific area and engage more and more leads (potential customers), increasing its positioning in the market and, consequently, increasing its sales.
It is extremely important to use KPIs on your social networks. But what metrics are used to obtain these analyses?
What are the KPIs for social media?
There are many ways to measure the success of a marketing campaign. However, it is important to identify which metric is most relevant to the goals of your company and your social network.
Social media metrics include:
followers;
likes or likes;
to share;
number of publications;
reach;
comments;
engagement;
conversion rate;
ROI;
CPL;
CPA;
CTR.
Therefore, follow each one of them and their meanings in detail.