First, personalize every step of the order

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Shopping online is great, except that sometimes buying products without talking to a real sales associate can leave you feeling isolated from human society, like Robinson Crusoe. Luckily, text messaging can serve as a bridge between e-commerce and consumers, bringing a touch of humanity.

Emotions are an essential part of a brand. The more enjoyable shopping is for customers, the more attached they become to your online store. How can you use SMS marketing to make customer interactions warmer and friendlier?


This means that france telegram you should write text messages in a simple and natural tone, sticking to it every time you communicate with the client. You can start with a rather informal SMS right at the initial stage, when the client has just created an order.

For example, for a women's clothing store it might look like this:

"Great choice, Maria! I will make sure your order is in order and let you know when it is on its way. You will turn the world upside down in this new dress! Good luck, Tatiana"

Meanwhile, order status updates aren’t the only thing you can talk about in SMS. For example, in addition to delivery-related issues (such as rescheduled or cancelled orders), you have a great chance to invite customers to your social media while they’re still warming up to their upcoming delivery:

"Great news, Maria! Your order is on its way! I hope you're looking forward to it. So in the meantime, why not follow us on Instagram? [shortened mobile link]"

Secondly, allow the client to communicate with you in different ways.
It would seem that there are more than enough channels for customers to communicate with your online store: phone, email, live chat on the website. But in our humble opinion, excellence in customer service should know no bounds!

So, adding two-way communication via SMS to your marketing mix and allowing your customers to communicate their concerns will help them feel even more welcome. Ultimately, implementing this new way of interacting with customers will make it much easier for you to keep your customers informed and provide them with the feedback they need.