Use UTM tags to track the sources of your customers' traffic. For example, the Source tag identifies the source of traffic, while the Campaign tag identifies the specific advertising campaign that brought the user to your site.
In your customer relationship management (CRM) system, you can set up these tags to monitor the effectiveness of your campaigns. Your personal account will show you the number of messages sent, the number of purchases made through the site, and the revenue generated from them.
How to avoid getting fined for sending emails
The basic rule for sending out promotional materials australia business email list is that the subscription must be initiated by the user. Sending without the client's consent violates the law and can lead to fines. Here are some steps to take before starting a mailing:
Registration with Roskomnadzor. Before starting to work with clients' personal data, you must notify Roskomnadzor. Fill out the appropriate form on the portal and attach four documents to the application: privacy policy, rules for working with personal data, consent to their processing, and an obligation to non-disclosure of data. After verification, which takes about 30 days, Roskomnadzor will include your company in the register of personal data operators.
Collecting consent for advertising materials. Make sure you have clear options for users to consent to the processing of their data and the receipt of advertising materials, whether through your website or through paper questionnaires. Consent clauses should be clearly formulated, for example, “I agree to the processing of my personal data” and “I want to receive advertising materials by mail and SMS”.
Unsubscribe option. Users should be able to unsubscribe from mailings at any time. This can be done via the unsubscribe button in the personal account on the website or directly in the SMS text.
Compliance with these requirements will help you avoid legal violations and fines, and will also maintain the trust of your customers.