For marketers, this term is nothing new. In simple terms, it is a landing page created with the intention of converting website visitors into leads .
To achieve this goal, personalized pages are created with language, layout and content developed especially for conversion.
Generally, a landing page is independent from the website, and is known for having a completely different standardization to attract the public.
It is worth noting that a landing page works as a two-way street. The bosnia and herzegovina phone number resource visitor receives something that interests them, such as relevant content or access to a product to try out.
In return, the visitor agrees to provide some personal data sent through a form developed for this purpose.
How does a landing page impact the customer experience?
Like most lead acquisition actions , a landing page works to motivate the website visitor to take a specific action.
There are models that are customized for different purposes, from filling in information to creating a user to enjoy the services offered.
Initially, the expected result is the capture of leads . However, there are templates created with the aim of leading the customer to purchase the product or service that the company offers.
One of the tactics used is the use of content that uses mental triggers to help close the sale. For example, the text can convey a message of scarcity, in which the offer will only be available for a short period of time.
This makes it possible to establish contact quickly , as the potential client expresses their interest and closes the deal in a short space of time.
Another trigger that also generates excellent results is creating a sense of novelty. In this case, the buyer is exposed to new ideas and tools.
Technology companies frequently use this mental trigger when developing new products and services. In addition to demonstrating an innovative culture , it also enables the creation of a modern image.
What are the main elements of a landing page ?
Not all landing pages are created equal, and they don’t have to be. That’s why companies invest in developing a brand identity that they use in all interactions with customers.
This means there is room for customization and creativity , especially when dealing with landing page templates .
This type of model is widely used because it simplifies the creation process, as it provides a base that can be used immediately or after including customization items.