Using message templates can save about 20% when sending service and authorization notifications. In order to register the text of a notification as a service one, you must contact the service provider. The verification and registration process can take up to 14 days, and all messages are subject to moderation. Service SMS include notifications about the provision of services, such as codes for logging into your personal account.
Effective use of sender names can also help optimize budgets. As already mentioned, there are paid and free sender names. Sending SMS from free names is on average 15% more expensive. If a company sends more than 5,000 SMS to its customers every month, registering a name will be more profitable. In addition, this approach makes SMS more memorable and increases the likelihood of their opening. Users are more likely to open messages from specific brands, while messages from unknown numbers often remain unread and are deleted.
Cascades
The cascading SMS messaging strategy uses a step-by-step approach where messages are sent to customers through various channels, starting with the most cost-effective and ending belgium b2b leads with the more expensive ones. Initially, SMS are sent through instant messengers and social networks such as Viber and VKontakte. If delivery is unsuccessful, a standard SMS message is used.
Messengers, email and social networks are convenient and legal channels for sending SMS. The main advantage of this approach is the low cost of sending messages. Sequential SMS mailing through several channels allows you to effectively manage the budget allocated for sending SMS.
One of the undeniable advantages of the cascade approach is the guaranteed delivery of notifications. In addition, messengers provide the following advantages:
High character limit for SMS text.
The ability to add videos and images makes messages more meaningful and attractive to users.
The use of progressive SMS mailing opens up new opportunities for interaction between companies and clients and allows reaching a wide audience. With the help of MTT services (mass text SMS mailing), it is possible to segment the user base, taking into account their preferences when choosing the most suitable channel for sending notifications.