THINK&SELL is a column that will appear every Friday at the end of the day, in which we analyze an article or a work by an intellectual authority on Sales and/or marketing. We will favor works that have been the subject of reasoned research. This research is on business development, Sales and marketing in the era of Sales 2.0. oman whatsapp data
At FORCE PLUS, we are indeed convinced that Sales is a process. This is why we have been developing our Sales Method since 1983. But if Sales is a process, it is a process managed by humans for humans. Integrating the human dimension of Sales to ensure successful business development is therefore essential. Finally, another conviction, digital is profoundly transforming the way we sell. There is a proliferation of new tools and new Sales and marketing channels. Digital gives sales and marketing departments the opportunity to be more efficient, but it also greatly complicates their tasks.
It seemed appropriate to us to share with you the state of the art of research on Sales and Marketing. Hence the idea of THINK&SELL , a critical and commented review of books and articles written by opinion leaders or researchers. Their ideas, based on facts and in-depth reflections, aim to help you distinguish between fads; resounding blogs without real foundations and the reality of observations.