mproving customer relationships and internal process management are certainly common goals for many companies. This is because, through them, it is possible to leverage business success.
When it comes to this, CRM and ERP software stand out as indispensable tools for achieving these goals.
However, many entrepreneurs confuse the two solutions — especially when it comes to choosing a platform that meets their organization’s main needs . If that’s your case, don’t worry, we’ll help you.
In this article, you will find out what CRM and ERP are, cameroon phone number resourceB what their main differences are, and how to choose the best option. Let’s go! Keep reading!
What is a CRM?
CRM is the acronym for Customer Relationship Management . Therefore, we can say that it is a type of software that aims to optimize a company's contact with its potential customers.
Using this tool, you can monitor all ongoing negotiations in one place.
In addition, CRM records and organizes the interactions that contacts have had with the business , facilitating the sales team's routine — especially with the creation of customized approaches according to the leads ' needs .
What solutions does a CRM offer?
With the arrival of digital transformation, consumers increasingly demand excellence in service throughout the micro-moments of the purchasing journey. To make this happen, CRM offers solutions such as:
Business process control
A platform focused on customer relationship management makes it possible to organize and control sales stages in one place. This way, salespeople can quickly and easily understand what stage each negotiation is at .
Organized data
Another solution that CRM offers is the secure organization of business data. Through the tool, the sales team can easily record the history of interactions and the reasons for unsuccessful negotiations.
Integrations
An important factor in good Customer Relationship Management is the possibility of integration with other tools, such as calendars, marketing automation software , and even email. This makes sales more agile , as salespeople can access everything they need without switching between different platforms.
Personalized service
By combining all the solutions, we have the result of personalized service focused on the true needs of our customers. This makes it possible to anticipate needs and offer products and services at the right time.