Are we heading towards an uberization of commercial functions? The term made famous by the transport service company UBER is associated with the sharing economy that is being established with the development of digital technology. But also with new forms of social insecurity (that's for the negative image). From an economic point of view, Uberization is simply the connection through the internet between supply and demand. This phenomenon structurally redefines the need for complicated and expensive structures for companies and institutions. singapore whatsapp data
How will this phenomenon of uberization of commercial functions affect commercial organizations? Will it create opportunities? And if so, for whom?It would probably be naive to think that sales organizations will not be affected by the Uberization of sales functions. And that for 3 reasons.
The first reason concerns the offer of commercial solutions . Commercial outsourcing companies have developed and provide recognized expertise in all types of commercial actions. Added to this are the repeated restructurings of large companies. These have released more and more numerous and highly experienced commercial executives onto the market. But these do not necessarily want to reconnect with the "charms" of large groups. The commercial outsourcing offer is therefore becoming more and more structured, varied and credible.
The second reason concerns the demand for commercial solutions . With the increased use of digital tools, sales are increasingly becoming a process. In this process, companies' demand is for lead generation with a CPL that is as low as possible while respecting qualitative criteria.
The third reason is the new connections made possible by the Internet , which reduce the friction between supply and demand. After a simple request on the Internet, you can be put in touch with someone who will respond quickly. This without you having to develop a costly commercial structure that may no longer meet your needs in a short time.