Forms . This is the necessary step for visitors to become leads. Thanks to the data that the visitor voluntarily leaves us, we can incorporate the information into our CRM and activate follow-up actions to turn them into real customers. To achieve this and for the conversion to be easy for the user, the form must be optimized.
Thank you Page . The user has entrusted us with their data, so thanking them is a good way to complete this process. Design a good thank you page and you will be well on your way to increasing the level of engagement with your potential customers.
CRM . The leads obtained are useless if we do not follow them up to convert list of iraq consumer email them into sales opportunities. A CRM like Salesforce , with all its cloud tools ( Marketing Cloud is what you are looking for if you are a marketing expert) helps to centralize database management , provides fundamental information such as when and where interactions occur and helps to track all the movements of the lead to optimize our interactions with him.
Once we have data about our potential customers, how do we turn them into real customers? The most important and immediate thing is to segment the databases and classify the leads into different lists based on their characteristics.
We then initiate different actions through which we send them what they need at the right time and through the right channel , using the information they have left us about their behavior on our website.
Email Marketing . It is important that the emails we send are personalized to reach the heart, so to speak, of users and give real value to our communication. Email marketing tools such as Email Studio , within Marketing Cloud, open up the field of possibilities for our email marketing strategies.
Lead Nurturing . It is about nurturing leads with what they are looking for. It is not a simple email marketing campaign, it is a technique that goes a step further in the goal of converting these contacts into real customers. Lead nurturing is a multi-channel strategy that requires automated marketing software to work effectively.
Workflows . With follow-up campaigns we can know how the lead nurturing process worked and we control all the actions to lead the lead to the final purchase process through the sales funnel. Establishing the condition that triggers the interaction process with the potential customer is the first step.
Lead Scoring . Lead Scoring is a technique that helps us qualify leads based on the interest they have shown in our communication with them. Knowing each lead's behavior in depth allows us to determine their level of interest in our product or service and how to act with them, allowing us to generate different actions and create lists in which each contact is classified according to the parameters we have created ourselves. Through Lead Scoring and workflow generation, we can help users move through the purchasing decision-making process.