TikTok and Reels in Fashion Marketing:
Within the social strategy for fashion brands, the content in Reels format for Instagram and the impact of TikTok have marked a turning point. Why?
The Reel is a fresher and more dynamic format that allows us to make each publication more attractive . It is especially interesting when it comes to user-generated content that showcases the products of the brand or collection in question, a factor for which collaborations and advertising on TikTok have accelerated by leaps and bounds.
Furthermore, the most interesting thing about both is that through the list of ireland consumer email algorithm you receive related publications and being a very easily consumable content, the probability of ending up inside a thread of a particular type of topic is greater. In this case, if a person enters a reel of fashion shows from the 90s, for example, there is a high probability that he will learn more about the collections and designs of that era of Versace. This increases brand awareness , the connection with the brand showing its origins up to its evolution to the present.
As an example of this, we find the fashion show of the spring-summer 2020 collection in which they recreated the dress that Jennifer Lopez wore for the Grammy Awards in 2000. A content that spread enormously through social media in a few hours and that carries with it a story to associate with the brand.
That's why it's not only important to create content on both platforms, but also to manage what users are uploading to them and find the best way to use it.
In short: digital marketing in fashion is absolutely necessary today to bring value to brands and content and social media strategy is the key to achieving it successfully. Be creative, rely on everything that influencers and specialized media can offer you and trust your values to create unique content.