Coguan, the first open online advertising market in Spanish with a Freemium model, has announced today the launch of Coguan AdGroup for advertisers, an innovative Premium service with the purpose of optimizing the online advertising buying and selling process, which is part of the main product Coguan AdShareTM, a cutting-edge technology tool connecting networks, agencies, advertisers and web platforms.
Coguan AdGroup consists of creating a group of several advertising spaces (AdUnits) on defined themes for a specific audience. Each group can only have one payment model, a defined price and one type of display advertising or text ad, but it can include several ad formats. The group always belongs to a campaign in which the characteristics of the target markets are determined.
With Coguan AdGroup, the possibilities of gambling data philippine knowing with complete transparency the opportunities of supply and demand of advertising on the Internet are expanded for those advertising networks, advertisers and agencies that wish to publish the requirements for their campaigns in Coguan AdShare. Private offers can also be made if the client so requires.
In addition to the benefits of Coguan AdShare for advertisers and agencies, Coguan AdGroup provides the following benefits for advertising networks representing advertisers:
Advertising focused on your audience: when they cannot find a website that meets their requirements, they can publish them as an AdGroup in the Coguan AdShare marketplace to attract publishers
Consolidate supply and demand: improves the union of supply and demand for online advertising
Greater coverage and control: receive offers from more websites that they had not considered and control exactly which websites their ads appear on with the possibility of accepting or rejecting offers from publishers.