Analyze which demographic to target

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Since advertising methods change depending on the target demographic, you should first analyze which demographic you should target. You should also consider which demographic your company's products and services are most likely to target.

Reliably deliver to a small target audience
BtoB products and services are characterized by having fewer and narrower customers than BtoC. Therefore, if you do not target properly, the advertising effect will be low. You need to albania phone number resource consider how to send your advertisements to ensure that you reach your target.

Broadcast during business hours
The time of day that an ad is delivered also has a big impact on its effectiveness. B2B ads targeting companies are best sent during the day on weekdays when the companies are in business. In addition, for transportation ads, try to target commuting times, and choose a time when the ad is likely to be seen by people who work at the company.

Since B2B advertising is highly specialized, is it necessary to hire an agency?
BtoB advertising is highly specialized, so if your company does not have people who are familiar with the industry trends or marketers, it is better to ask an advertising agency. If you are worried about the high costs of using an agency, we recommend AI analyst AD, which is available at a lower price than an agency .