How to make your investment in Linkedin Ads yield the expected results?

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My old-school self might criticize this idea. “When do I sell my solution?” The answer is: there is no time for such a thing. The sales pitch scares customers away. What matters is to provide value, and to be attentive to who receives that value with interest. From there, you can build business relationships and lead the prospect into a “sales talk” (which for me is a discovery talk, to understand how you can help that potential client).

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Let's say we create a schedule with 1 event per quarter and use the minimum budget set by Linkedin (about USD 500 per month) to promote those events. We have a budget of USD 1,500 to promote each event.

At an average of USD 4 per click (this is the “pessimistic” average used on Linkedin Ads), you could be generating 375 clicks on your event ad, and if there really is a good match between your event proposal and your russia phone number example target audience, a large part of them will register for it.

I know that I am doing a very general exercise and the result of registrations at an event depends on many factors.

What I want to emphasize is that for Linkedin Ads to really pay off, you have to have a strong call to action .

This means that I do not recommend investing in Linkedin Ads to create awareness unless you are the director of one of the big brands with a budget for that.



If your goal is to open conversations with decision-making profiles, you will need to have a good excuse to get them interested in your ad. Linkedin will allow you to send the message, but the impact that this message generates will end up being key.

At Pragmática Marketing B2B we can project your investment and advise you with creative ideas to achieve better results.

Don't miss the opportunity to increase your company's visibility on the world's largest professional social network and reach your target audience directly!