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How to Increase Sales with WB Travel, Guru and Digital

Posted: Sun Jan 19, 2025 4:08 am
by sadiksojib35
Wildberries is developing not only as a marketplace, but also as an ecosystem. Of course, not as large as Sberbank or Yandex. But WB has non-trivial tools that not everyone knows about and that help increase sales.

In this article, Anastasia Baranovskaya, a marketer at the hong kong whatsapp number data Eggheads marketplace analytics service, talks about how to expand your business on Wildberries and what tools from the marketplace ecosystem you can use to increase your profits.

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Content:

Wildberries Travel
Wildberries Guru
"Wildberries Digital"
Training from Wildberries to work with new tools


Wildberries Travel
Last year, the marketplace introduced Wildberries Travel, a service for booking plane, train, and bus tickets. This is another service that positions itself as a competitor to Aviasales, Yandex Travel, Ostrovok, Tutu.ru, and other aggregators.

Unlike other aggregators, WB Travel has several headings that will be of interest to small and medium businesses: "Impressions" and "Tours". Here local tour operators and guides can post information about their services.

Through Wildberries Travel you can additionally sell tourist products :

travel items such as an inflatable pillow;
goods for active recreation;
souvenirs: magnets, keychains, etc.;
seasonal clothing for trips to a specific region, for example, Siberia;
items that will come in handy for outdoor recreation: a tent, a gas stove, tin mugs.