Sending out emails, SMS, and push notifications with promotions, special offers, and promo codes;
Collecting information about clients’ behavior (for example, visits and purchases);
Creating a customer journey within the reward structure;
Having a CRM system to get an instant access to the database with clients’ information;
Developing a loyalty application so that users can monitor their rewards.
Reteno will help you implement such things.
If you aren’t sure which type of mobile loyalty apps to develop, maybe, it’s worth asking your clients by running a survey.
Key Elements of a Successful Mobile Loyalty Program
Customer loyalty programs can be and look like anything you want; your only limitation is your mobile application and its functionality. But some elements should be considered essential.
Rewards ‒ Almost any loyalty program includes rewards for customers, whether in the form of discounts, free products, gifts, or something else.
Exclusive, personalized offers ‒ It can be access to a secret product or a closed event, the order-ahead (skip the line) option, previews, promotions, free standard shipping, or an option of deferred payment.
Recurring deals ‒ Try to offer incentives on a repeated basis. For example, offer a discount on a product every day during a certain time or for one day a week.
Reciprocation ‒ Ensure that your customers get real value, and so does your business. In other words, make it a win-win.
Being “on brand” ‒ The program should add to your company’s personality and reinforce your brand messaging.
Building a mobile loyalty program is a major undertaking. But it’s rarely built from the ground up. Your existing technology stack can offer several effortless integrations - for example; you can deploy your point-of-sale, scheduling systems, and CRM to track loyalty membership and purchase history.