Christie found that using "free shipping"

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You should regularly test and tweak your ad copy to improve performance. Do you have a spring sale or offer special discounts or events add this to your ad text! If you decide to offer additional discounts on clearance items during the summer this should be clearly stated in the ad text. of ads have a history of great performance with high impressions and high click-through rates. Here are some tips you can take from your ad copy She does a great job of being relevant. For example, in the rental clothing ad group she is capturing potential customers who visit her website homepage. She does this by using the following keywords: "snow clothing rentals" "rental ski clothing" "rental ski clothing" etc.

Her keywords are highly relevant to the ads she writes, which undoubtedly engineer database plays a role in her high click-through rate. High-Performance Ad Text She uses ad variations Within each ad group I usually recommend running two desktop ads and two mobile ads at the same time to test which ads perform better. Christie has done this and is able to easily compare the performance between ads. For example, in her ads caused some confusion, so she decided to adjust the ad text to improve performance.

You can also try changing up your title punctuation and unique selling props. She has enabled sitelink extensions. Sitelink extensions extend the presence of Christie's ad copy to drive more clicks and traffic to her website. Her website link "" has generated over impression clicks. Ad copy for brand sitelinks is simple and includes a clear call-to-action. For example, "Call to reserve your gear." Every ad needs a clear call-to-action so searchers know what the intended action is before they click on the ad.