Tverskoy Court of Moscow recognized the Meta company

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Digital migration and social network substitution. Where is business going from Instagram and Facebook?
On March 21, the as an extremist organization violating the rights of Russians and threatening the constitutional order of the country. Its activities were banned in Russia, and its digital products, including the largest social networks Facebook and Instagram, were blocked. Influencers and their million-strong audiences began to migrate to other platforms.

Let us also recall that Google had previously bosnia and herzegovina company email list suspended advertising sales in Russia, and contextual advertising in the search engine, as well as media advertising on YouTube, were no longer available to Russians.



As a result of such a radical reduction in advertising inventory on the digital market and the redistribution of the audience, advertisers have suspended their activity in anticipation of the situation stabilizing and observing what is happening.

What we did during these two weeks, and now we want to share with you our observations about the situation around the blocking of foreign social platforms, talk about the prospects of “domestic analogues” and suggest not to panic, but to remember the classic methods of promotion on the network, which did not lose their relevance even in the era of Instagram, and today have become even more popular.

So what's going on?
Let's start with Facebook, which has probably suffered the greatest audience losses. According to various estimates, the platform has lost about half of its Russian users. Considerable toxicity, acquired as a result of the official permission to call for violence against Russian military personnel, together with traditionally not the most friendly usability, have added to the effect of technical blocking, and now Facebook, apparently, is finally falling out of Russian reality.

Instagram looks much more alive, and due to de-advertising, even freer. And now, when more and more people are mastering VPN, and in addition, a clarification was issued that the blocking does not limit the actions of individuals and legal entities not participating in activities prohibited by law to use software products of the Meta company, people have slowly begun to return. And some have the impression that the funeral of the #1 social network, which took place in Omsk, was hasty.